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Tourism innovation in Scotland | Scottish Enterprise

Tourism innovation in Scotland | Scottish Enterprise



innovation is a very high importance for the tourism industry in Scotland if we can save money provide a better solution and a more engaging solution and a more inclusive solution and ultimately we're going to provide a better service to the people come to Scotland I think tourism innovation can deliver a tremendous amount for Scotland we've got so many natural assets and it's how we can maximize the impact for tourism to do that we're going to have to collaborate within different sectors to see how we can develop new products if we can do this we can develop products that can stand out from the crowd at the end of the day what we have to concentrate us on who our visitors are you've got a constantly scan the horizon and see what opportunities that you can develop so we are we aim to provide you know excellent customer service we also interpret very high a high quality product mm innovation is critical for any part of the world's to remain competitive and tourism clearly the competition as as phenomenal unless you get something unique to offer something to grasp the imagination of pm's from the booking up the family all of these I'm going to go somewhere else for Scotland which is geographically acquired smooth I think there is a compelling case for integrating much much better across the tourism sector so that a visitor will come and do a journey through a whole series of events in sequence to make a rich visit to Scotland which you can't expect anybody to do is to come and just consume your products and services you've got to be altruistic enough to pass the customer round and make sure the custom enjoys that what we've recognised is that you can't stand still our website at the moment is many years old it served as well at the time and we developed it it was probably ahead of the game but things change and things move on so we have to as well the better the service the more people will go home tell people have fantastic Scotland is and then the more people will come to Scotland it's real quality it might just be the care and attention from the general manager at some becomes it it might be the action of a taxi driver it could be the ease of getting onto the bus it might be the smile over the fish supper we've all got to be obsessed you


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