So what’s the most transformative trend facing the world of travel one of the biggest is the move towards mobile? Travelers are using their mobile devices for everything now from research and booking to ticketing getting customer service and of course Celebrating or complaining about their experiences after their trips are over in fact mobile Devices now generate more than tWenty-five percent of all digital travel transactions mating in the United States and the trend is growing. Of course what this means for travel providers of all kinds is that they need to pay a lot of attention to their mobile strategies? Travel agents and other industry professionals should be looking at their businesses from their clients Perspectives and make sure that they’re easy to interact with on smartphones and tablets Are you easily reachable by phone just by clicking a link for example? How about email and text messaging think about how your clients use their mobile devices and make it easy for them to interact with you Understanding this growing trend is one of the biggest challenges and opportunities for marketers in 2015.